Friday, January 7, 2011

Monsieur the customer

Happy new year everybody! May it bring you a lot of French-things...including something that has kept the reputation of my country so high, from man and woman-folk alike all around the world : lingerie.

It's classy, kinky, subtle and naughty, and one buys it in special shops, where the tone is usually rather reserved and where men blush or mumble easily. It is also available in clothing stores where one has to wait for the giggling teenagers to depart to buy something for his wife.
But in Dordogne, lingerie is also to be found between a pack of 12 vanilla flavoured yoghurts and discounted tins of tuna; that is if one decides to buy a new attire from Carrefour.
And it's not just any attire, look at the label: it's the Escort Girl line :
Ok, it's naughty, but forget about the subtle and classy!
 Obviously someone in Carrefour's marketing department needs to work on their English before launching a new line.  I can't wait for the Hooker collection  and the new Tranny swimsuits!
What's surprising though is that, the French department stores have adapted extremely well to the increasing number of english-speaking customers. In Bergerac, Carrefour dubs their promotional adverts over the loudspeakers in English. Who'd blame them, many overseas citizen do not seem very inclined to learn how to describe this lovely outfit in local lingua ('Un bustier de prostituée' would be rather accurate).
Furthermore, there are English product sections in all the big supermarkets. And they are priced accordingly, on the premise that foreigners are wealthier.
For instance some porridge-oats are 2 euros more expensive on the English-section shelf than the regular cereal one, I m' told. Whoever pays the full price is an idiot.
As for imported products, they get a nice bump on the price-tag; like this box of Tetley tea bags, here on the left. The 99p price has been covered by an English flag sticker  so that the customers wouldn't realize that the 2.80 euros they're charged are extortionate.
But what do you expect? France loves its supermarkets, 11 000 of them in the country, including the world's 2nd largest, Carrefour. I know it's sad, but thankfully they have the Escort Girl lingerie to make us laugh.